Building trust with consumers is an essential practice in today's digital landscape. Your customers are your biggest asset, and due to the COVID-19 pandemic, most businesses have had to pivot to selling their product/service online, which is a much more competitive area.  

However, this has also presented an opportunity to grow your customer base beyond your previous geographical constraints. If you’re an entrepreneur in Windsor-Essex or Chatham-Kent, the shift to digital can help you reach a new target audience in larger cities such as London or Toronto.

Building trust with your target audience is a key way to increase your customer base and retention.  

“Along with ease of use, trust is a key component of a consumer’s satisfaction with a digital experience.”— Brad Holmes

Why is Building Trust with Consumers Important?

Companies are more successful when they grow their business by building relationships with their customers. Building trust and loyalty is important because selling more to an existing customer is easier and cheaper than finding a new one. 81% of consumers said that they need to be able to trust the brand in order to buy from them. A lack of trust in your business can negatively impact your company’s bottom line.  

Creating a high level of trust plays an important role in growing your revenue. The more trust is built, the more likely your customers are to return and recommend your brand to others. 83% of customers say they’d recommend a business they trust to others. This is a prime example of how building trust with consumers increases your company‘s ability to grow revenue.

Ways to Build Trust Digitally

Building trust can be done in a variety of ways. However, in this post we are going to focus on ways of developing the best business processes to build trust digitally.  

1. Security

It is important to make sure your business is as secure as possible. You need to make sure that your customers’ information is protected from data-leaks. This also includes having secure payments, with in person transactions and online sales as well.  

2. Be Visible

Having an online presence makes your business more credible. Use relevant social media accounts (LinkedIn, Twitter, Facebook, Instagram) for sharing information about your business, advertise your products/services, and engage with customers.  

3. Have Professional Client Facing Content

Having a professional and user-friendly website can easily determine whether a customer will use your services or purchase from you. Having a slow website can decrease traffic, and lead to lost sales. Use your website to clearly show relevant content, provide clear product descriptions, and ways of contacting the company for support.  


4. Ask for Feedback

Request regular feedback from customers to understand what you are doing well and what you can improve on. This is also an opportunity to collect reviews and testimonials to share.  

“No longer is it good enough for companies to have the best product or the best service. To grow and succeed, companies must have the trust of their customers and stakeholders.”— Natalie Doyle Oldfield

The success your business has is determined by your customers and how they perceive your company. Listening to their concerns and using that to build you trust and your brand can determine your long-term success.  

BluePrint CPAs helps entrepreneurs grow their businesses and ensure that staff are well trained and engaged to maximize the financial value of their business. Book a consultation today.

‍